I. Weiss, the Long Island City, NY-based manufacturer and installer of theatrical drapery and rigging, is pleased to sponsor the 2005 EDDY Award to noted designer David Rockwell for "blurring the line of environmental design" through his theatrical work on such shows as Dirty Rotten Scoundrels, All Shook Up, and Hairspray.

I. Weiss has worked with Rockwell on those projects, as well as a non-legit theatre project, the Loews Theatre on 42nd Street, among others. According to I. Weiss president David Rosenberg, "David Rockwell is someone whose imagination and ideas challenge you to continue to explore new vocabulary and methodology. I usually find the results are both satisfying and amusing, and find myself inevitably saying, "He wasn't crazy, was he?"

Case in point: Hairspray. "David figured the front curtain should be a hair flip," Rosenberg recalls, "and why be traditional when you can use two miles of silicon tubing with an Austrain Velour curtain behind it, make it weigh a ton, and actually flip. Crazy? If you’ve seen the show, you know the answer."

Director Jack O'Brien, who worked with Rockwell on both Hairspray and Dirty Rotten Scoundrels, and whose other Broadway credits include The Full Monty and Henry IV, will present the EDDY Award to Rockwell. For information on O’Brien and other legendary presenters at this year’s EDDYs, click here.

The 2005 EDDY Awards will be held on Wednesday, June 22 at the Tribeca Performing Arts Center in New York City. More information on all of this year's EDDY winners can be found here.

For more information on sponsoring a 2005 EDDY Award, please contact David Johnson at djohnson@primediabusiness.com.