WESTLAKE VILLAGE, CA — In-demand DJ and producer Joachim Garraud is at the nexus of several intense trends in the music industry: Born in 1968, he is at the top of his game as a DJ just as electronic dance music (EDM) is hitting its stride in the U.S. And he is also here at a time when the role of a DJ is changing, and DJs are now producing tracks for all genres of popular and commercial music.
Garraud routinely spins in front of crowds numbering in the tens of thousands in Europe and elsewhere, and his twist on that is to simultaneously perform as an instrumentalist. In addition to turntables in the DJ booth, he also wields a “keytar,” which Garraud plays in between or sometimes with tracks he spins as a DJ – the same tracks he records in the studio space he leases inside Paramount Recording Studios. In other words, Garraud does it all, both because he can and because he has to. “It’s not the same business as it once was; you have to be able to do a lot more,” he says. “Even DJing: it’s not what is was when I was a kid, playing for free to make my friends dance at home. I have the keytar to make a link between the recorded music that I produce and play and a live instrument on stage. That’s what makes each show just a little bit different, unique. And if EDM does become less popular someday, I have something else I can play.” And helping Garraud along the way is Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.
Account Manager Rich Avrach, based in Los Angeles, is Garraud's point of contact at GC Pro. Avrach and team helped Garraud gear up his studio with everything from an Avid Pro Tools HD native system to the JBL M2 Master Reference Monitors, which he says are the nec plus ultra for critical listening, as well as Crown IT5000HD amps to power them. And for Joachim the instrumentalist, GC Pro has access to the entire inventory of Guitar Center for everything up to and including all the latest keytars.
“I’m in there almost every day,” says Garraud. “All of my equipment, for the studio and the stage, comes through GC Pro and Guitar Center. If I need a mixer for my live show, it’s there. If I need a strap for my keytar, it’s there. One place – I love it!”
For more information, please visit www.gcpro.com.