Scharff Weisberg Inc. provided lighting, video, staging, and sound reinforcement support for “La Dolce Vita Proudly Presents a Private Performance by Sting,” hosted by Trudie Styler for and on behalf of the Soil Association, at the Metropolitan Pavilion in New York City, November 3, 2005. The UK-based Soil Association, which espouses organic living, is the founding organization of the international organic movement. HRH The Prince of Wales is chairman of the Soil Association’s Food for Life campaign; Appeal Board member and organic farmer Trudie Styler has, with Sting, pledged to raise $1.5 million for the campaign.

Scharff Weisberg turned the Metropolitan Pavilion and the adjacent Altman Building into a state-of-the-art AV environment for the gala fundraiser. Following a champagne cocktail reception in the Altman Building and a four-course organic dinner and “Money Can’t Buy Auction” in the Metropolitan Pavilion, Sting’s private performance was highlighted by multiple large video screens for IMAG applications, sound and video systems, and soft LED lighting.

Video support was facilitated by four projection screens powered by Barco video projectors plus 19 42” NEC plasma screens. One hundred thirty-two Color Kinetics Color Blast fixtures illuminated the Pavilion’s columns with Color Blaze fixtures bordering the stage. Martin MAC 200 and 250 automated lights, VARI*LITE VL2500 spots, and a host of conventional fixtures were used to light the stage and room.

Sound reinforcement for the pre-headliner performances was facilitated through two Meyer M1-D line arrays and Meyer UPJ speakers.

At the conclusion of Sting’s performance partygoers were invited back to the Altman Building to dance to soul and R&B sounds in the New Age atmosphere recreated for the La Dolce Vita event by Spirit, New York, one of the city’s hottest nightclubs. Elevation La Dolce Vita is a British company known for organizing exclusive events worldwide.