Lighting Plots And Scenes From Mack Truck's RebrandingAug 18, 2014
Lighting designer Glenn Wade transformed the outdoor courtyard plaza of Las Vegas’ World Market into a backdrop for Mack Truck's rebranding at 2014 CONEXPO-CON/AGG trade show. As the sleeker, more modern logo with the Mack bulldog poised above the Mack word mark and the new tagline, Born Ready, was unveiled, Wade lit the trucks and the surrounding buildings, creating a celebratory environment. Click to enlarge the designs below: Lighting Plot Event Plan Related Acres Of ...
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