Element Labs Are Stealth At American Idol Finale

Element Labs at American Idol finale

On Wednesday May 21, 2008, the finale of American Idol aired live to a record breaking audience of 31.7 million viewers. No less spectacular than the show-off between the two crooners was the stage design of this year’s show, developed by Idol veteran Andy Walmsley.

Walmsley, renowned for his previous production designs for Pop Idol in the UK, turned to California-based Sweetwater Video to supply all video equipment for the show, including the 340 panels of Element Labs Stealth™ LED displays used to grace the stage during the finals in the Nokia Theatre in Los Angeles. The Stealth panels, configured to form four strips upstage centre and additional strips above and below the main LED screen, allowed Walmsley to create a design in which video and lighting integrated seamlessly within the overall set design.

“The Nokia Theater has an enormous stage that requires a significant volume of equipment in order to look ‘dressed’. Element Labs’ Stealthis a very visual product that ties in seamlessly to lighting to allow for limitless looks and effects to keep the attention of the audience without dominating the set,” states Ron Drews of Sweetwater Video.

In a recent interview with Live Design’s Marian Sandberg, Walmsley commented, “…I'm actually very proud of the fact that the set is not dominated by video. It's about scenery with video complimenting. It drives me insane how video has totally replaced the art of set design, particularly on TV.”

Ron Drews of Sweetwater Video concludes, “This is a stunning application of the Stealth panels that really demonstrates the product’s versatility. Because of its transparency, the StealthLED system can also easily be aesthetically integrated into creative set designs such as the one Walmsley wanted to realize for the American Idol  finals.”


Commenting terms of use blog comments powered by Disqus

Popular Articles

Want to use this article? Click here for options!
© 2008 Penton Media Inc.

Back to Top

Resource Center

LDI

LDI Conference and Tradeshow

October 20-26, 2008 · Las Vegas, Nevada

North America's leading trade show for entertainment design and technology. Over 10,000 attendees and 400 exhibiting companies, plus outdoor stages at MixLive. Professional training includes the LDInstitute, Backstage Las Vegas, and the Live Design Projection Master Classes.

Master Classes

Live Design Master Classes

May 16-22, 2008 · New York City

With professional-level training by top visual and sound designers, the Live Design Master Classes at NYU and the XL LED Lab in Manhattan are must-attend events for lighting, projection, sound designers specializing in theatre.

Newsletters

Live Design Wire provides updates on all aspects of the live entertainment design and technology industry, including business and project news, blogs, and more.

Every Other Thursday Live Design’s Projection Now is geared toward projection and technology for live events: original tips and ideas from top projection designers and technicians as well as the latest in gear, and projects.

Directory

Industry Directory

The Industry Directory contains contact information and company descriptions of all LDI exhibitors and other key segments of the entertainment technology universe. Also includes a breakdown of their main product categories. Easily searchable alphabetically.

Industry Directory

Industry Sourcebook

Industry Online Sourcebook

Live Design TV

Check out the new series of interviews, presentations and info from LDTV.

Current Episode: LDI 2008 - Epic Dinner with top lighting designers

Visit LDTV now

Interactive Products

Fresh From the Live Blog

Briefing Room Updates

Latest From the Live Forum

Design Gallery

Wondering what other designers are working on? View the sketches, model shots, and photos from designers' portfolios and projects!

Visit the Design Gallery

Marketplace Ads