Unless you’ve been living trapped inside a sheet of glacial ice for the past couple of decades, chances are you’ve heard about South by Southwest (SXSW), the annual music, film, and interactive conference and festival that takes place in Austin, Texas. Now in its 22nd year, the festival, held each March, deluges the town with loads of people from the entertainment industry. It also draws everyone else who wants to meet them, hang out in a bar, hear some music, rub shoulders with the rich ...

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