Moment Factory shares its "making of" the Super Bowl XLVI Halftime Show at Lucas Oil Stadium in Indianapolis, featuring Madonna.

Moment Factory had to create an enhanced, immersive visual environment around Madonna throughout a 12-minute, five-song performance. With the collaboration of Cirque du Soleil’s Michel Laprise and Jean-François Bouchard, set designer Bruce Rodgers, Madonna creative director Jamie King, lighting designer Al Gurdon, TV director Hamish Hamilton and the NFL, Moment Factory made the grid-iron appear to come alive.

Check out our full coverage from earlier this year.

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