Six days. That’s how long it took Blake Shelton’s benefit concert for Oklahoma tornado victims to go from idea to live televised event, “Healing in the Heartland” on NBC May 29. North American rental company Christie Lites had even less time when they got the call to help. Christie Lites Rental Rep Robert Roth said, “When we were asked to step up and help in this humanitarian event, given what the event was for, how could we not?” Fortunately, Christie Lites’ business model allowed them to efficiently prep lighting and rigging equipment from three of their locations - and during the Memorial Day holiday weekend - and truck it to Oklahoma City before load-in.
