Brighter, Better Coachella 2014 With Elation Professional

Elation products were again put to work across several stages at the 2014 Coachella music and arts festival but this year also fulfilled a new role as powerful site lighting

Elation gear has become a staple of the Coachella Festival as it has grown to become one of the largest and most successful music festivals in the U.S. This year, Coachella hosted more than 500,000 people over the festival’s two weekends with headliners Muse and Arcade Fire, along with a list of surprise guests and more than 180 other acts, delivering another memorable event.

Elation dealers Visions Lighting, AG Lighting and Felix Lighting supplied an abundance of Elation lighting for this year’s festival. Used all around the festival site including the Outdoor Theatre Stage (Platinum Beam 5Rs - Visions Lighting), the Sahara Tent (Platinum Spot 35s, Opti Tri 30s and Design LED 60 Tri-strips - AG Lighting), and the Yuma Stage (Event Bars - Felix Lighting), it was the use of Elation gear for new site lighting that provided a new twist at this year’s festival. After years of using Xenon searchlights for Coachella’s site lighting with varying results, festival organizers looked to Visions Lighting (http://visionslighting.com/) for a new and innovative solution. 

After seeing the new Platinum Beam Extreme, Visions’ Todd Roberts knew what would work to achieve their goal and scheduled a demo at the event site several months prior to the festival. Visions put 8 Platinum Beam Extreme fixtures on the festival’s permanent site lighting structures or “oil derricks” and waited for the sun to set. It didn’t take long before Roberts and the festival organizers knew they had a winning solution as the night sky lit up. With 8 Platinum Beam Extremes per tower (15 towers), final count for the project was 120 Platinum Beam Extremes lighting up the desert skies.

“Not only were the fixtures incredibly bright but they operated 100% without failure, sustaining the extreme weather conditions including heat, wind and rain,” Todd Roberts stated. “The end result was brighter and better than years before while using less power and offering more creative options.” Control was handled wirelessly with DMX using four universes. All programming was done by Colin Feeney from a 40’ high scissor lift located in the center of the festival grounds so that the entire rig was visible.

In addition to the Platinum Beam Extremes, Visions Lighting also replaced the conventional PAR lighting on the “oil derricks” with Elation Opti Quad Pars and Level Q7 IP Pars, which were used for functional and area lighting around the derricks and saved on both power and cost from not having to replace lamps.

Canin Campbell of Visions Lighting headed up the on-site team for set up of the system with support from Daniel Baca and Steven Calley. All in all, the new set up was a win-win for everyone involved. 

Site lighting (Visions Lighting):
120 x Platinum Beam 5R Extreme
78 x Level Q7 IP
60 x Opti Quad Par

Outdoor Theatre Stage (Visions Lighting):
12 x Platinum Beam 5R
3 x eNode 8 Pro

 Sahara Stage (AG Lighting):
 80 x Platinum Spot 35 Pro
 140 x Opti Tri 30
 24 x Design LED 60 Tri-strip

 Yuma Stage (Felix Lighting):
 36 x Event Bar

Photos:  Gilbert Baghramian

About Elation Professional
Elation Professional is one of the world’s leading lighting and visual solutions providers and is the global brand of Elation Lighting. Founded in 1992 and headquartered in Los Angeles, with European sales, distribution and support based in The Netherlands, Elation designs and manufactures a comprehensive range of innovative yet affordable lighting and video products that are distributed through a global network of dealers and distributors. Made up of a spirited team of dedicated personnel, Elation is setting new efficiency and performance standards in Platinum lamp and LED technology and is acknowledged for a comprehensive commitment to Total Support. As a company in expansion with a presence in a growing variety of market segments, chances are you’ve experienced Elation lighting at a concert, special event, TV, theater, late night venue, House of Worship, theme park, cruise ship, exhibition, architectural space or elsewhere. For more information, please visit www.elationlighting.com

For more information, contact:

Elation Professional US
6122 S. Eastern Avenue
Los Angeles, CA 90040
USA
Tel: (866) 245-6726 (toll free)
Tel: (323) 582-3322
sales@elationlighting.com
www.elationlighting.com

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