White Light Supplies Martin MAC Viper for “Loserville” West End Debut

loserville-garrick-29-09-12-2772-low.jpgWhite Light is leading the way in London’s West End, supplying the latest lighting innovations, including Martin Professional’s new MAC Viper Profile, for the debut of a brand new British musical that has the town talking.

With the recent opening of “Loserville” at the Garrick Theatre, James Bourne and Elliot Davis have delivered to the West End both a fresh new energy and a return to the essentials of musical storytelling. The production brings together a notable collection of experienced artists and emerging talent, with many in the cast and production team making their West End debut.

Set in 1971, “Loserville” follows the story of Michael Dork, an American high school student trying to invent the world’s first email while also navigating the tricky world of girls and jocks. Onstage, the fresh-faced cast brings energy and enthusiasm to “Loserville’s” well-matched, catchy tunes and playful choreography, while designs from Howard Harrison (lighting), Francis O’Connor (set and costume), Steven Snell (costume), and Simon Baker (sound) bring to life the show’s quirky teenage world.

For “Loserville’s” move to the Garrick Theatre, transferring from West Yorkshire Playhouse in Leeds, LD Howard Harrison turned to entertainment lighting specialist White Light to supply lighting equipment and solutions for the production. The move meant substantial changes in space and layout for the scenic design, which reconfigures several times during the show. It also gave Harrison the chance to bring in some new technology. The Martin MAC Viper made its West End debut with the show, helping Harrison achieve an appropriately punchy and colorful design.

“To completely immerse the audience in the world of the show, I needed small, bright fixtures that could complement the energy of the characters and their story,” Harrison said. Intensity and reliability were key considerations in his choice. He added, “The Vipers gave me the punch that I was hoping for. They are super bright, with a nice even field, and they work really well every time – which is exactly what you want for a West End show.”

Harrison specified the Martin Vipers after seeing them at the PLASA 2012 show in London this September, where the product won the coveted PLASA Award for Innovation. The Viper Profiles deliver an impressive 26,000 lumens with a 1000 W HID light source – making them brighter and more efficient than even 1200 W profiles currently on the market.

If Harrison’s view is any indication, the MAC Vipers have found a home in the West End. “I will definitely use them again in the future.” he said.

With “Loserville,” White Light continues a legacy of providing the latest lighting equipment and solutions to debut theatre productions in London’s West End and around the world including “Billy Elliot,” “The Bodyguard,” “Matilda,” “War Horse,” “Miss Saigon,” and the upcoming “Viva Forever.”

www.Loservillethemusical.com

www.WhiteLight.Ltd.uk

Photos courtesy of Dewynters

Martin Professional

Founded in 1987 and headquartered in Aarhus, Denmark, Martin Professional is a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. The company operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. For more information please visit www.martin.com

For more information contact your local Martin distributor or PR Coordinator Larry Beck at Martin Professional at:

Telephone: +45 40 80 57 03

Fax: +45 87 40 00 10

E-mail: larry.beck@martin.dk

Internet: www.martin.com

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