Dataton WATCHOUTâ„¢ multi-image display and presentation software was provided by Dataton Premium Partner, Omagica to Colombia-based projection specialists Vinilo Lab for use in Bogota and Medellin city launches of the new Renault Mégane III family car.
Talking about this exciting project, Eduardo Ortega, Media Director, Vinilo Lab explains, “Our client wanted the look and feel of an action-packed and high drama film. To create the drama, we put WATCHOUT version 5.2 through its paces and took full advantage of the new corner pinning feature which allowed us to manipulate the corners of the desired projected image around curved surfaces such as the cars' wheels. Here an extra projection layer was added to make the motion effect even more realistic and fast-paced. As the car was suspended and lowered into the stage area during the show, the result was perfectly synchronised.”
The event was attended by a packed audience of brand management, television and media as well as regional Renault dealers.
Adela Kriland, owner of Omagica adds, “Omagica are a trusted partner of Dataton and have worked with them for many years on projects with partners such as Vinilo Lab who are roadtesting the new features WATCHOUT on projects as exciting as the Renault Megane launch. Our technical support staff were on hand to offer valuable local advice during the setup of this project.”
“Dataton is no stranger to vehicle launches,” says Fredrik Svahnberg, Marketing Director at Dataton. “Having a system that is reliable, easy to use and as robust as WATCHOUT is testament to its succcess. We look forward to seeing more installations as impressive as the Renault Megane launch using new and enhanced features of WATCHOUT in the future.”
A movie of the event can be found here: http://vimeo.com/42644640.