Upstage Video Keeps Fans Stomping at WE Fest with Daktronics Screens

PST-12HD Displays at WE Fest PST-12HD Displays at WE FestBROOKINGS, S.D. – August 22, 2011 – WE Fest, an annual country music festival held just outside of Detroit Lakes, Minn., recently pulled in more than 48,000 music fans for a 3-day festival featuring musical giants like Miranda Lambert, Willie Nelson and Lynyrd Skynard to Brad Paisley and Lost Highway. Fans didn't miss a beat or detail of their favorite acts with this year's enhanced sound, lighting and high-definition Daktronics (Nasdaq-DAKT) LED video screens.

Upstage Video, one of North America's premier rental and staging video suppliers, worked with We Fest organizers to construct the modular LED video screens for the event. The two 15' H x 24' W Daktronics PST-12HD displays hung right and left stage to provide the audience close up views of the action. The displays ran live video footage, advertisements and event information throughout the festival.

“Everything went very smoothly and the set up was very easy,” said Doug Murray, President of Upstage Video. “We worked with the organizers prior to the event to create custom rigging for towers that were already on site — the product went right up and looked fantastic.”

Daktronics PST-12HD panels are the ideal choice for outdoor festivals and similar events. The product's thin, lightweight designs provides for easy set up and teardown while high-brightness and unique louver design overcomes harsh outdoor lighting conditions and creates wide-viewing angles ensuring all attendees get a great view.

Next year will mark WE Fest's 30th anniversary celebration and many upgrades are in the planning process for the event — including larger video screens.

About Daktronics

Daktronics is recognized as the world's leading provider for full-color LED video systems. Such Daktronics systems, used in both modular and fixed-installation applications, feature a host of patented manufacturing, image processing and control system techniques and technologies that provide it a significant competitive advantage in the LED video marketplace. For more information, visit the company's Web site at www.daktronics.com.

About Upstage Video

North America's premier rental and staging video supplier, Upstage Video inventories the widest variety of LED solutions and multi camera production packages in the world. For touring and show clients or festivals and world class sporting events who want the latest gear and the most creative solutions, Upstage Video provides the resources and expertise for all of their mobile or modular large screen display needs. For more information about our personal service, expertise and technology you may visit our website at www.upstagevideo.com, but we would prefer you give us a call. (610) 323 7200

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the company's expectations or beliefs concerning future events, which could materially affect company performance in the future. The company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts and other risks noted in the company's Securities and Exchange Commission filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:

DAKTRONICS MEDIA RELATIONS:

Joni Diekmann

Mobile & Modular Marketing

Tel (605) 691-3639

e-mail joni.diekmann@daktronics.com

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