Special Event Production Hits the Road with Trailer-Mounted Daktronics DVX Displays

BROOKINGS, S.D. – July 13, 2010 – Special Event Production (SEP), a Daktronics (Nasdaq-DAKT) rental partner and communication technology provider for the event industry, has added two trailer-mounted video displays to their already sizable fleet. The trailers, geared up with the latest in LED technology, the Daktronics DVX product line, have been on the go playing host to a number of high-profile events.

“We are excited about the new trailer additions, said Roger Garrison of SEP.” We currently own ten Daktronics video displays. They (Daktronics) continue to supply us with quality products and unmatchable service and that shines through to our customers.”

The two trailers, both featuring16' x 22' Daktronics DVX-20 displays, have made appearances at Charlotte Motor Speedway, Susan G. Komen Global Race for the Cure® and the Road America Bucyrus 200. The new technology provides the added advantages of a weather-ready display as well as enhanced contrast and uniformity making it the ideal choice for outdoor, all-weather events.

“To be the first to offer a new product is advantageous – it's one thing to have the latest and greatest, but to have it live up to our high expectations is fantastic,” explained Garrison. ”The product truly is outdoor ready – cutting though sunlight as well as providing beautiful nighttime viewing – everyone gets a clear, up-close view of what they came to see.”

Daktronics DVX modules provide an increased level of reliability, with a completely encapsulated circuitry and sealed inputs and outputs to prevent water, dust and other debris from entering. While also featuring an advanced louver design that enhances contrast ratio while masking panel seams, resulting in a display with superior image quality.

“The DVX-20 picture quality really makes images pop, thanks to an anti-reflective display face, sophisticated louver design and a new line of Nichia® LEDs that provides for more vibrant colors across the entire viewing cone of the display — even at off angles,” said Jay deBlonk, Daktronics product manager.

With a busy schedule ahead, the trailers will inform and entertain many spectators this summer and beyond. Visit SEP's website at http://www.sep-sports.com or Daktronics' website at www.daktronics.com for additional product information.

About Special Event Production:

Special Event Production, Inc. (SEP) is a provider of LED video screens, electronic scoreboards, and scoring systems for the event industry. The company's displays can be seen at everything from PGA TOUR® tournaments, extreme sports and auto racing to national concerts and local festivals. SEP's displays offer the latest display technology and their experienced on-site staff help take events to the next level.

About Daktronics

Daktronics is recognized as the world's leading provider for full-color LED video systems. Such Daktronics systems, used in both modular and fixed-installation applications, feature a host of patented manufacturing, image processing and control system techniques and technologies that provide it a significant competitive advantage in the LED video marketplace. For more information, visit the company's Web site at www.daktronics.com.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the company's expectations or beliefs concerning future events, which could materially affect company performance in the future. The company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts and other risks noted in the company's Securities and Exchange Commission filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:

DAKTRONICS MEDIA RELATIONS:

Joni Diekmann

Mobile & Modular Marketing

Tel (605) 691-3639

e-mail joni.diekmann@daktronics.com

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