SHURE'S WAY IS THE HIGHWAY

SHURE ADDS HIGHWAY MARKETING AS NEW SALES REP

NILES, IL, February 4, 2009 – Shure Incorporated today announced that it has selected Highway Marketing of Dallas, TX, as its new sales representative in the mid and south central United States. The company will be responsible for sales of the complete Shure line of professional audio products to retailers and systems contractors in Arkansas, Louisiana, Oklahoma, and Texas.

“Scott Baker, Steve Simmons, and the entire staff at Highway Marketing bring several decades of combined experience and proven success in our industry to our team of independent sales reps,” said Jim Schanz, Director of U.S. Field Sales for Shure. “They have a thorough understanding of our constantly evolving industry from the perspective of dealers and manufacturers. We are confident they will continue their success and help grow our business in the region.”

“Highway Marketing is thrilled to be representing Shure,” said Baker. “We look forward to many years of working with this quality organization.”

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

Contacts:

Mike Lohman

Shure Incorporated

847-600-6417

lohman_mike@shure.com

Gregory A. DeTogne

Gregory A. DeTogne Public Relations

847-367-8187

greg@detogne.net

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