Shure Opens and Closes Coachella 2009

coachella-09-paul-mccartney-4-17-09.jpgEMOTIONAL MOMENTS—Marking the 11th anniversary of his late wife Linda's passing to the day with dedications of “Long and Winding Road” and “My Love Does it Good,” Paul McCartney opened this year's Coachella Valley Music & Arts Festival on an emotional and energy-charged note. Packing a cover of Jimi Hendrix's “Foxy Lady” and a sing-along version of “Hey Jude” into a 2 ½ hour set including two encores, Sir Paul enthralled the crowd from behind his regular microphone of choice, a hardwired Shure Beta 58.

“Paul McCartney has been using a Beta 58 for a long time and this year's opening night at Coachella was no exception,” noted Shure West Coast Artist Relations Manager Bill Oakley. “He put on a great show, as did several other Shure endorsers like Henry Rollins, The Presets and Thievery Corporation.”

The Killers headlined Saturday's lineup with The Cure closing it out on Sunday at the three-day festival, which ran from Friday, 4-17 to Sunday, 4-19. Organizers made the process of attending during these recessionary times more affordable by offering a ticket layaway plan for $269 covering all three days. Single-day tickets were $120 at the door.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

Contacts:

Mike Lohman

Shure Incorporated

847-600-6417

lohman_mike@shure.com

Gregory A. DeTogne

Gregory A. DeTogne Public Relations

847-367-8187

greg@detogne.net

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