Shure Opens and Closes Coachella 2009

coachella-09-robt-smith-the-cure-4-19-09.jpgPAST CURFEW—This year's Coachella Valley Music & Arts Festival opened with Day 1 headliner Paul McCartney, an artist no less than a legend, and a man who defines many musical moments for his generation. At an opposite end of the bill, Robert Smith and The Cure closed the three-day festival's run with equal flair, performing hits including “Pictures of You” and “Just Like Heaven,” songs that help define a different generation. Calling upon a Shure Beta 58 to manage his vocals, frontman Smith sang above a smoldering wash of guitars, infecting the crowd with his signature voice.

“All of the artists and bands I saw at Coachella this year were using either an SM58 or Beta 58 for vocals,” said Shure West Coast Artist Relations Manager Bill Oakley. “It's my understanding that Robert Smith has been using a Beta 58 for several years now, and The Cure's closing set at this year's Coachella was no different.”

With new songs and obscure B-sides punctuating a seamless set list as well, the pioneering Goth band pushed 33 minutes past curfew with a series of encores.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

Contacts:

Mike Lohman

Shure Incorporated

847-600-6417

lohman_mike@shure.com

Gregory A. DeTogne

Gregory A. DeTogne Public Relations

847-367-8187

greg@detogne.net

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