SHURE LAUNCHES SM58® GIVE IT VOICE TOUR

America Decides Which Undiscovered Bands Get to Battle for a RedGorilla Music Fest Slot

NILES, IL, October 26, 2010— Today, as a tribute to the millions of yet-to-be-discovered musicians whose talent has the ability to inspire, excite, and bring people together, Shure is launching the SM58® Give It Voice Tour. The tour, which gives musicians a social platform to amplify their voices, “runs on music and is fed by fans.” Bands can showcase their music, compete for a chance to perform in live regional shows, and rock the legendary Shure SM58® Vocal Microphone at the RedGorilla Music Fest in Austin, Texas.

Shure is calling all independent artists to participate by registering and submitting a soundtrack. Online, fans will listen to music, vote for their favorites, and decide who has a chance at stardom. The top three bands will be chosen from each region, including Austin, Boston, Chicago, Los Angeles, Nashville, and Toronto, to perform at local venues. The fan-favorite will then get the opportunity to rock out on the SM58 at Austin's RedGorilla Music Fest and win $10,000 worth of Shure gear.

“Whether you're an open mic night musician, garage band junkie, or working out of your bedroom, the Give It Voice Tour will make it possible for you to share your music with the world and reach potential fans,” said Terri Hartman, Director of Marketing for The Americas at Shure. “It's the public who has the ability to pave the way for musicians, so we are giving America a voice when it comes to discovering new talent. Fans can vote for the bands they want to see, where they want to see them play, and win Shure gear, like earphones and headphones along the way.”

The top three bands in each region will have the opportunity to perform with the Shure SM58 Vocal Microphone. The SM58 has been the industry standard since 1966, and its tailored vocal response for sound makes it ideal for live performances. The SM58 captures the spirit of a true entertainer, and it's built for anyone who is serious about their music.

To participate in Shure's Give It Voice Tour contest, or to learn more, please visit giveitvoice.shure.com.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, The Netherlands, and the United States.

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