Shure Chooses BC Electronic Sales For Central US

NILES, IL and SHAWNEE, KS, March 1, 2011— Shure Incorporated has selected BC Electronic Sales of Shawnee, Kansas to represent its products in the central United States. The company will be responsible for sales of Shure's complete line of professional audio products to retailers and system integrators in Kansas, Missouri, Nebraska, Iowa, and southern Illinois.

“BC Electronic Sales has strong relationships with MI retailers and sound system integrators,” said Abby Kaplan, Sales Director, Western U.S. for Shure. “They have a strong team of field sales representatives and inside support staff, and their professionalism is well-known by dealers throughout the region.”

The firm prides itself on maintaining close contact with integrators, influencers, and end users. It conducts frequent in-store product demonstrations, and authored its own electronic training series – “PA101” – to help dealer sales staff improve their knowledge of new audio and video technologies.

“Everyone on the BC Electronic Sales Team is incredibly excited to represent Shure Incorporated,” said Rick Hanson, President of BC Electronic Sales. “We have great respect for Shure's principles, professionalism, and products. We are proud to be new members of the Shure family and look forward to a great journey.”

BC Electronic Sales was founded in 1971. Other members of the BC Electronic Sales team include Sharon Ostermann, Ed Riggs, Michael Sipe, and Dustin Vavak.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, The Netherlands, Denmark, and the United States.

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