Serapid Inc. Announces New Hire

Dennis H. Lucas Joins Serapid Inc. as Vice President and General Manager

STERLING HEIGHTS, Mich. (February 14, 2012) – Serapid, Inc., a leading supplier of linear motion technologies, announced that Dennis H. Lucas has joined the organization.

Lucas joins Serapid Inc. as Vice President and General Manager, and will be leading and growing client engagements, as well as leading the daily management of engineering, manufacturing and operational activities. In his career of thirty plus years in manufacturing, Lucas has specialized in strategic planning, domestic and international sales, developing new business, client relationships, as well as quality assurance and management of departmental operations.

Lucas comes to Serapid most recently from DS Technology Inc., where he served five years as President / CEO and also served on the Board of Directors. "What attracted me to Serapid was its leadership and innovation in adapting existing technology to new applications,” Lucas said. "Serapid offers a unique mix of solid engineering capabilities with creative thinking, leading to a continued expansion into new markets. I am also impressed by the company's growth trajectory,” added Lucas. “During a period of economic downturn, Serapid is growing rapidly and continues to reinvest in its operations.”

Said Lounis, President and founder of Serapid Inc. commented, “This is a very exciting time for our company. Dennis' extensive experience will provide a excellent complement to our continued growth, providing us with the opportunity to meet and exceed our clients' diverse needs.” Lounis added, “We are delighted to welcome him to our senior management team.”

About Serapid Inc.The award winning lift and transfer systems provider, Serapid, Inc. (www.serapid.com), specializes in Rigid Chain Technology for horizontal and vertical motion applications in diverse industries including: architecture, nuclear, medical, defense, steel, automation, engineering, manufacturing, theater, and entertainment. Serapid is a Michigan company with thousands of successful high-profile installations worldwide.

Media Inquiries: Carol Herriges, (586) 274-0774, c.herriges@serapid.com

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