Philips Strand Lighting and Philips Selecon Realign Operations

strandlogo.jpgDallas, Texas - Philips Strand Lighting and Philips Selecon announce the creation of three new Regional Commercial Leader positions and a realignment of key managers to strengthen its operations in North America and around the world. In order to bolster its market position and brand awareness, the operations were realigned to focus its regional offices to better serve their respective markets.

“The strength of our staff, these brands, and our diverse technologies allow us to make these changes”, states Steve Carson, General Manager for Philips Entertainment Group. Carson adds, “One of the keys of this realignment is the appointment of industry veterans to leadership roles to meet the expectations of our customers worldwide, provide unparalleled pre and post sales service, and drive future product endeavors with the technologies we are developing.”

One of these key appointments is Julie Smith, General Commercial Manager for Philips Strand Lighting and Philips Selecon North America. In her new role, Smith will be responsible for sales, marketing, support services, and the daily operations of these brands from the Dallas, Texas home office. Smith also manages the global customer and technical support teams for all Philips Entertainment Group brands. Smith joins Graham Eales, Commercial General Manager for Australia / New Zealand, and Selwyn Jonker, Commercial Manager for the Asia-Pacific Region.

As part of the recent changes, both the sales and marketing groups now report directly to Smith including Pete Borchetta, Product Marketing Manager and Bobby Harrell, Controls Product Manager. Soon, a National Sales Manager will be announced to manage the sales in the United States and Canada who will join our Latin American sales manager reporting directly to Smith.

“My first step is to refocus our energies to those markets that have made Philips Strand Lighting and Philips Selecon global leaders in lighting controls and lighting”, said Smith. “I look forward to this challenge and want to bring together our current strengths that have made us successful and expand our operations to meet our customers' future lighting needs. This industry is not about products. It's about bringing technology, solutions, and service into a single package.”

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For further information, please contact:

Peter Rogers

Philips Lighting

Tel: +1.214.647.7969

E-mail: Peter.Rogers@philips.com

About Philips Strand Lighting

Philips Strand Lighting offers the world's most comprehensive and competitive range of luminaires, dimming equipment, control systems and software to answer the creative needs of lighting designers working in theatre, television, film, themed environments and sophisticated architectural applications. www.strandlighting.com.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle, and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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