Philips Adds New Star to Platinum Line-Up

Philips Entertainment lamps is showing the entertainment industry lighting concepts to enhance the on-stage experience with uplifted creativity, greater flexibility and superior energy efficiency. Today's stage designs call for lighting solutions which deliver high brightness and high contrast beams to avoid shadow creation, as well as more compact luminaire and fixture designs to improve creative choice and design flexibility. Addressing this need, Philips Entertainment lamps has developed an incredibly powerful, brilliant and lightweight, compact system for the most amazing light experience; Philips MSR Platinum 35.

In line with the Philips MSD Platinum Reflector lamps – introduced in 2010 – this lamp system provides a powerful and innovative tool to create intense lighting and reproduces outstanding colors. The unique short arc generates sparkling, bright light. Depending on the application, and with an ultra-compact design suitable for smaller stage lighting fixtures, lighting designers will enjoy far greater freedom in where they position luminaires.

Range extension of successful MSR Gold FastFit

With over 130 fixtures, put on the market by 23 different OEMs, the Philips FastFit range has tremendously increased since the introduction in 2006. The MSR Goldâ„¢ 400 MiniFastFit, designed to accommodate more compact fixtures, will be introduced in Frankfurt. The latest member of the FastFit family produces pure white light with high beam intensity, but with the benefits of a lower wattage lamp like less heat and lower Total Cost of Ownership.

The new Philips range of entertainment lighting solutions will be on display on the Philips booth at Prolight & Sound 2011, Hall 9, C54, at the Frankfurter Messe in Frankfurt, Germany, from April 6 until April 9.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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