The evening of exploration, inspiration and networking with customer experience executives featured Oracle president Mark Hurd introducing the Oracle Customer Experience, a suite of products that includes the new Oracle RightNow CX Cloud Service. The event was staged as an interactive gallery of customer experience interactions with videos, touchscreens and near field communication technology taking attendees through an individualized event experience.
"The mood and environment was different from the kind of event Oracle usually does," notes Corey Burton, a producer with InVision Communications, which is headquartered in Walnut Creek, California. "Instead of standard presentations delivered in a static environment, Oracle stepped out of the box for a casual evening of people roaming around trying demos and watching two brief presentations. The feedback I got onsite was that Oracle was over the moon about how it went, and I hope we'll see more flexible presentation styles like this in the future."
WorldStage, which has worked on numerous Oracle conferences and product launches, was represented throughout Gotham Hall. The company supplied 46-inch ELO touchscreens and Brown Innovation sound domes housed for eight interactive, custom exhibit kiosks, which were designed by Design Contact and built by Global Scenic Services.
"Attendees could go up to a kiosk, scan their RF ID card and the computer would recognize them and present their interactive experience," explains WorldStage V.P. of Production Services, Richard Bevan.
The space was branded on its sidewalls by a pair of 18.5x60-foot projection screens displaying Oracle graphics. During the presentations the display switched to PIP video playback. WorldStage provided a pair of Christie Roadster HD18K image-blended projectors for each screen; content was fed via Encore.
Bevan says that WorldStage also furnished a 4x4 NEC monitor wall, measuring 7.7x14.5 feet overall, as a backdrop and display for the Oracle presentations. The configuration featured 16 thin-bezel monitors.
Finally, WorldStage provided two Panasonic P2 cameras, one of them in a Steadicam rig. During the presentations an RF feed to the cameras documented the event. At other times, the cameras captured ENG-style man-on-the-street interviews with attendees. All footage was flown back to Oracle headquarters for postproduction.w
Corey Burton has enjoyed a 10-year relationship with Video Applications Inc., now part of the WorldStage brand with Scharff Weisberg. "I've always received the highest level of service from them, and their equipment has always been top notch," he reports.
"Probably the greatest value I get from working with WorldStage is their assistance in engineering and their ability to look at the goal and result instead of just taking orders," says Burton. "They're always looking to make the event more interesting and exciting. WorldStage is right there on our team helping make sure the client is always thrilled. That's a huge value add for us."
Burton produced The Experience Revolution with Kerry Job. Katherine Eckert, from InVision Communications' New York City office, was production assistant; Jennifer Smart was account manager.
At WorldStage, John Ackerman was technical director and Tobi Martz project manager.
WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.