MTV Uses Teranex for Live 2D to 3D At VMAs

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2012mtvvma_frankocean.jpegBlackmagic Design today announced that MTV used Blackmagic Design’s Teranex video processing technology for a 3D screening of the “2012 MTV Video Music Awards” (VMAs). Recorded live at STAPLES Center, MTV simultaneously broadcast the VMAs in 3D to 600 fans at the nearby Regal Cinemas’ L.A. LIVE Theater.

With Teranex’s image processing and 3D processing and simulation, MTV was able to transform a single live 2D camera feed by converting the signal to 3D in real time, creating an incredibly realistic and immersive simulation of depth for audience members.

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The 1080i video feed from STAPLES Center was sent via fiber to a switcher located in the projection room of the L.A. LIVE Theater. The feed was then input into the Teranex unit, and the signal was converted from 2D to 3D, as well as converted from 1080i to 1080p as the Barco projector being used required a progressive signal, not interlaced. Additionally, the entire show was recorded in 3D on a Sony SRW5800 videotape recorder via a second Teranex unit.

“Being MTV, we didn’t want to simply play back the feed coming from STAPLES Center; we wanted to recreate the feeling of actually being there,” said Jeff Jacobs, SVP and executive in charge of production for the MTV Music Group. “The VMAs are so huge they are a spectacle of an awards show, and we were better able to recreate the intensity and feeling of actually being there for the fans by broadcasting the show in 3D using Teranex video processing technology.”

About Teranex

Announced at NAB 2012, Blackmagic Design’s Teranex 2D and Teranex 3D Processors are a new family of high end broadcast standards converter processors featuring high performance Thunderbolt I/O technology capture and playback features, starting from only US$1,995. These new models add improvements to Teranex’s world renowned standards converters, such as dramatically reduced size, whisper quiet operation, new connection with technologies such as HDMI, Analog, upgraded 3 Gb/s SDI, independent AES/EBU and balanced analog audio connections, as well as adding new Thunderbolt technology.

Teranex products include high quality de-interlacing, up conversion, down conversion, SD and HD cross/standards conversion, automatic cadence detection and removal even with edited content, noise reduction, adjustable scaling and aspect ratio conversion. All with full timecode and multi channel audio conversion. Also, the Teranex 3D Processor includes 3D dual channel conversion, patent pending 3D simulation and 3D camera rig alignment!

The Teranex 2D Processor is now available from Blackmagic Design resellers worldwide, with the Teranex 3D available in Q4’12.

Press Photography

Blackmagic Design’s Teranex Processors and all other products photos are available at http://www.blackmagicdesign.com/press/images/.

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com.

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