Matchpoint to Use ATEM 1 M/E Switcher at Republican National Convention

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Matchpoint Studios to Use ATEM 1 M/E Production Switcher at Republican National Convention

Fremont, CA - June 13, 2012 – Blackmagic Design today announced Matchpoint Studios will be using Blackmagic Design's ATEM 1 M/E Production Switcher for Front Row Tampa Bay, a live Web TV event occurring in conjunction with the Republican National Convention August 27 to 30. Matchpoint will be using the ATEM 1 M/E Production Switcher, along with Blackmagic Design's Mini Converters SDI to HDMI, UltraStudio 3D and Compact Videohub.

Front Row Tampa Bay is an initiative launched by the Tampa Bay Partnership, aimed at showcasing life, business and economic opportunity in the Tampa Bay region during the 2012 Republican National Convention, which will bring an estimated 6,000 delegates and alternates, and 15,000 members of the worldwide media, into the region. Having successfully streamed 10 hours of live programming for the Republican Party of Florida's P5 Live! Convention in September 2011, Matchpoint Studios was selected to handle all the production and broadcast needs for the Front Row Tampa Bay project.

JP Manterola, Director of Matchpoint Studios, explained: “Four days of national attention means we have four days to showcase the best of Tampa Bay and Florida to the world. The purpose of Front Row Tampa Bay is to broadcast the major drivers of our economy over the Internet: healthy communities; technology and innovation; business, financial and data services; marine and environmental activities and the Florida experience. We'll be using Blackmagic Design on this high profile project because of the powerful broadcast level features and high end production quality their solutions offer.”

Manterola and his team will be using ATEM 1 M/E to handle multi camera shoots and graphics, in addition to feeding exclusive pre taped content and live footage being recorded off site from a MacBook Pro into the switcher. Four Blackmagic Design Mini Converters SDI to HDMI will be used on HD cameras onstage and in remote locations, while the Thunderbolt based UltraStudio 3D will capture SDI video for Livestream compression. The Compact Videohub router will bring everything together, making it possible to show what is happening in the studio on multiple screens and in separate rooms throughout the facility, including the building's entrance, main lobby and VIP lounge.

Manterola said: “We have been thrilled with the ATEM Production Switcher's performance since we first used it on the P5 Live! event. For Front Row Tampa Bay, we will be making use of all eight discreet inputs, plugging in multiple cameras, video walls and our MacBook Pro. And with the ATEM 1 M/E's built in MultiViewer, we'll be able to view all sources and programming on a single monitor, with the option to name crosspoints and reconfigure the display to our liking.”

About ATEM Production Switchers

Empower live creativity with the new ATEM Production Switchers! For the first time extremely powerful broadcast grade features, incredibly small size and low cost have been designed in a live production switcher! ATEM Production Switchers include 4 upstream keyers each with independent chroma, shaped and linear keying, 2 downstream keyers, stinger effects, graphic wipes, media players for stills and clips and a built in DVE for amazing DVE transitions or key repositioning. For portable use, the built in Multi View showing all cameras, preview and program can be viewed on a single SDI or HDMI monitor.

ATEM also includes loads of HDMI and SDI inputs allowing professional SDI cameras as well as consumer HDMI cameras and computers to be connected. Only ATEM allows low cost HDMI consumer cameras in a professional switcher so it's easy for customers starting out in live production! ATEM includes a free software control panel and media pool management software for Mac OS X and Windows 7. ATEM is sold independently of the hardware control panel allowing lower initial cost and greater customization. ATEM retails for only US$2,495.

Press Photography

Product photos of ATEM Production Switcher models and all other Blackmagic Design products are available at www.blackmagic-design.com/press/images.

About Blackmagic Design

Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability, while the company's Emmyâ„¢ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagic-design.com.

About Front Row Tampa Bay

Front Row Tampa Bay is a live streaming Web TV broadcast, airing during the Republican National Convention, that will showcase life, business and economic opportunities across the Tampa Bay region. An initiative of the Tampa Bay Partnership, the event will feature business leaders, newsmakers and economic experts who will come together to discuss the Tampa Bay and Florida economies. For more information, visit www.FrontRowTampaBay.com.

About Tampa Bay Partnership

The Tampa Bay Partnership is the regional organization that works with its partners to market the region nationally and internationally, to conduct regional research and to coordinate efforts to influence business and government issues that impact economic growth and development. Founded in 1994, the Tampa Bay Partnership provides regional economic development for the metro areas of Tampa/St. Petersburg/Clearwater, Lakeland, and Bradenton/Sarasota/Venice and the counties of Citrus, Hernando, Hillsborough, Manatee, Pasco, Pinellas, Polk, and Sarasota. For more information, visit www.tampabay.org.

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