SATE (Story - Architecture - Technology - Experience) hosted by the Themed Entertainment Association (TEA), is an annual conference for the themed entertainment industry, exploring the process of experience design. SATE has been held annually in Orlando for several years and 2011 marks the first SATE Europe, hosted by TEA's Europe and Middle East Division.
Phil Hartley, President of the EME Division, says, â€˜Bringing SATE to Europe is a milestone in the development of the Europe and Middle East Division of the TEA. It confirms, and expands upon, the commitment of the Association to the region and forms the basis of our expansion plans for the coming years – increasing member benefits, expanding the promotional opportunities of our members, diversifying our event agenda, improving networking opportunities and increasing our membership.'
SATE Europe will take place at the Heineken Experience in Amsterdam, Netherlands, on the 16th and 17th June 2011. Register online via the TEA website. Regular updates are available via the SATE Europe group on LinkedIn.