Martin Professional A/S Optimizing European Sales Structure

In order to create a stronger, more effective European sales structure, Martin Professional A/S is optimizing its European sales subsidiaries by creating a regional sales organization, Martin EMEA. Martin EMEA (Europe, Middle East and Africa), will be based at Martin's headquarter office in Aarhus, Denmark. During 2009, Martin's current European subsidiaries will be integrated into the new structure while Martin's distributors within the area will be served by the new European regional organization at a later stage.

Heading the new sales organization is Villads Thomsen, Vice President EMEA. Thomsen, previously Managing Director at Martin Professional's Scandinavian subsidiary, assumed the new position on January 1st. Steen Matthiesen, currently CFO at Martin France, will serve as the new organization's CFO.

Christian Engsted, Martin Professional A/S CEO, commented on the new structure, “The creation of Martin EMEA has been part of our long range plan for quite some time and we are delighted that it is now being actualized. As a world-class leading manufacturer, it is our ambition to better service our customers by more effectively recognizing and meeting their needs and this new setup allows us to do that. It is the optimal structure to both develop and strengthen customer relationships across the region. The regionalization also allows us to optimize cross-border supply and support, arrange international financing, and maintain competitive pricing in the region.”

Martin Professional: Founded in 1986 and headquartered in Aarhus, Denmark, Martin Professional is a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors. Martin lighting solutions are industry standard on top tours and events, grace prestigious theatres, energize nightclubs, and decorate major television studios around the globe. Other important areas of application are indoor and outdoor architecture and commercial applications where Martin products are increasingly being used to transform spaces through dynamic light. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. The company operates the industry's most complete and capable distributor network with local partners in nearly 100 countries. For more information please visit www.martin.com

Please or Register to post comments.

What's Live Design Blog Archive?

Live Design Blog Archive

Blog Archive