LumenRadio and Leafun kick-off CRMX wireless revolution campaign in China

LumenRadio, technology leaders in wireless lighting controls, and Leafun, leading distributor of premium entertainment lighting and audio brands in China, are starting a CRMX wireless revolution campaign in China. After the successful launch of LumenRadio's CRMX at PALM Expo Beijing 2011, and with the completion of several prestigious government installations, the time has now come to bring CRMX to the larger and rapidly growing Chinese lighting market.

"CRMX has been recognized worldwide as the premium brand for wireless lighting controls, and has recently proven its superior reliability in the most challenging of installations. Leafun is proud to bring the benefits of the CRMX technology to the greater Chinese market. We have numerous new government and other high profile projects in the pipeline and will have three dedicated sales and support people working to drive the CRMX wireless revolution in China. We will also immediately start an extensive marketing campaign and road show schedule to promote LumenRadio's entire CRMX product line", explains Steven Cai at Leafun.

LumenRadio was earlier this year the first foreign manufacturer to receive Chinese SRRC certification for its CRMX products. The Radio Transmission Equipment Type Approval Certificate is issued by the State Radio Regulatory Commission of P.R. China after extensive testing at a dedicated government laboratory to verify that the equipment complies with all applicable standards and regulations. The process, overseen by the China Ministry of Industry and Information Technology, is expensive, rigorous, and typically takes more than a year for this type of equipment.

"Leafun has already established excellent references for CRMX in China and we expect further expansion and success to follow Leafun's extensive efforts. We know that our Chinese customers appreciate that the CRMX products are government certified and tested to be reliable and safe to use in China. We were booked solid with customer and manufacturer meetings during the PALM trade show in Beijing. We will now follow up on that interest with the CRMX wireless revolution campaign and we are already heavily booked for our Chinese road show", explains Anders Ardstål, VPO of LumenRadio.

Leafun, exclusive distributor of CRMX in China, offers the full range of LumenRadio's multi-award winning products. For more information about Leafun, please visit: www.leafun.com.

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