LAB X Technologies Issues AVB IP License to Avid

Lab X and Avid Preview AVB Technology at Integrated Systems Europe

ROCHESTER, New York – Leading the industry in digital connectivity networking solutions, Lab X Technologies has issued a solution integration license of its AVB Audio IP Platform to Avid® for development of an IEEE 802.1 Audio Video Bridging (AVB)-based technology. After a successful integration of Lab X MADI IP into its arsenal, Avid is poised for future growth in its AVB portfolio throughout multiple industries, including professional sound.

Showcasing their AVB proof of concept at Integrated Systems Europe at the AVnu Alliance Pavilion (#6H136), Avid and Lab X will preview the possibilities of digital networking, with simplified solutions for the complex issues common in the live sound networking industry.

“Teaming with Lab X, Avid is working to fit all of the pieces of the networking puzzle together with the help of AVB, which will help advance the industry by offering users seamless audio and video integration to enhance the live event experience,” stated Sheldon Radford, senior product manager of Live Systems and Consoles at Avid. “We have a fantastic working relationship with Lab X, which will help us offer our clients the best networking technology available.”

“Demand for a comprehensive Audio Video Bridging solution in industries such as live sound is coming at a time where simple and ‘less-is-more' solutions are expected,” said Lee Minich, president, Lab X. “Not only will Lab X's AVB Audio IP platform provide Avid with hardware that will cut research, development and manufacturing costs, but the technology will offer a solution that will have an incredible effect on the future of cost-effective and advanced networking.”

For more information, please visit Lab X Technologies at http://www.labxtechnologies.com or http://www.avid.com for Avid.

About Lab X Technologies

Founded in 1996, Lab X Technologies, LLC is a Rochester, New York-based engineering design firm recognized as a global leader in digital AV media transport and network connectivity, with extensive experience in applying IEEE 802.1 Audio Video Bridging (AVB), A-Net®, CobraNet, Danteâ„¢, EtherSoundâ„¢, MADI and other audio networking standards.

Lab X Technologies partners with leading manufacturers to accelerate product development cycles and enable digital network interoperability by augmenting internal design teams, licensing IP platforms, providing pre-engineered connectivity modules, developing innovative product concepts, and producing complete turnkey custom solutions.

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Oxygen 8, Sibelius®, System 5, and Pinnacle Studioâ„¢. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

Avid, the Avid logo, Media Composer, Pro Tools, Interplay, ISIS, Sibelius and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.

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ISE, AVnu Alliance Pavilion #6H136

For additional information, contact:

Seth Buchwalter

Definition Branding and Marketing

(212) 660-2555 x 20

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