Harman Professional has appointed Aaron Simon to the position of Director of Licensed Products. Simon will be responsible for spearheading an ongoing range of new and existing initiatives specifically designed as part of a strategic music artist endorsement program, providing top multimedia offerings within the Harman product and technology portfolio. He will report to Executive Vice President of Marketing and Sales, Michael MacDonald.
Prior to joining Harman Professional, Simon led the strategic marketing, partnerships and promotions department at Disney Music Group. Simon was responsible for overseeing partnership and promotions for major artists including Miley Cyrus, Jonas Brothers and Selena Gomez.
A results-driven leader with over 16 years of marketing and partnership experience working in the music and entertainment industry, Simon also worked with record companies such as Jive Records (Sony/BMG), Atlantic Records (Warner Music Group) and Virgin Records (EMI), where he was responsible for marketing strategies for chart-topping artists such as Justin Timberlake, Britney Spears, Katy Perry, Janet Jackson, and the Rolling Stones. Simon also handled artist management for major Latin music artists and produced the 2007 U.S. Latin tour of the year.
“I could not be more thrilled to be part of the Harman team,” stated Simon. “Working with so many legendary brands is such a unique and wonderful opportunity. Alongside our music artist strategic endorsement initiative, I'm eager to play my part in continuing Harman's worldwide success in changing the way people experience superior audio.”
Simon holds a B.B. in Marketing and Finance from Hofstra University in New York.
HARMAN (www.harman.com ) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,000 people across the Americas, Europe and Asia, and reported sales of $3.2 billion for the last twelve months ended March 31, 2010. The Company's shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.>