January 9-22, 2012
In January 2012, the annual Detroit Auto Show returned to Michigan, creating a buzz alongside a market peak. With vehicle sales at their highest since 2008, automotive makers jumped at the opportunity to unveil their latest concepts and impressive designs at this year's trade show.
Within an overall dynamic exhibition, production glue contributed to the showcases of two makers this year joining new partners EWI Worldwide for Bentley, and previous partners Martin Brinkerhoff Associates on Hyundai. Each booth used a different scenic automation system to present both companies' top-of-the-line craftsmanship and cutting-edge designs.
For EWI, production glue oversaw the installation of a 10â€² x 13â€² flying LED wall that traveled at 1 foot per second, to reveal a dramatic vehicle drive-on.
Working with the MBA producers, production glue was tasked with featuring the Genesis Coupe and Veloster. Our technical team supervised the building of large-scale video walls, and used cyberhoists (automated chain motors) to fly a 20â€² x 13â€² wall for a second drive-on reveal.
glue was pleased to provide technical production on the press events for both clients and brands.
A special thank you to both MBA and EWI for production glue's involvement in the 2012 Detroit Auto Show.
Client: Martin Brinkerhoff Associates, and EWI Worldwide
Role: Technical Producers
Venue: Cobo Center, Detroit, MI
Date: January 9-22, 2012
Forbes, “What's at the Detroit Auto Show”
The New York Times, “Industry's Green Shoots Blossom Into Optimism”