Flare Audio Success Leads to Manufacture Focus

Live artists (including Bo Ningen, pictured) are using Flare products to rock crowds with crystal clear sound New direction offers opportunities to potential rental partners and distributors worldwide

Following the continued success of its audio product lines, professional audio technology company Flare Audio Limited has announced it is to concentrate solely on developing and manufacturing its own brand of ground-breaking audio products, bringing new opportunities to rental partners and distributors worldwide.

Flare’s specialist range of products, including the Triwave and Quadhorn ranges, use extensive knowledge of applied physics to create designs based on Nanoflow™ technology. Flare believes that by using this technology its products are uniquely positioned to provide the clearest sound available at a fraction of the size and weight of other leading products.

Founded in 2007, Flare’s aim is to set a new standard in professional audio, with both current and upcoming product lines focusing strongly on clarity, tourability and control.

Subsequent development and future products are seeing Flare provide product solutions relevant across the audio market, from touring, live events or studio use, to venues, clubs, pro-audio, DJ and commercial and residential sectors.

Following several years of success at festivals and on tour, the products have consistently been praised by the industry, with clients including Secret Garden Party, Shakedown Festival, Leopallooza and dubstep artist Nero turning to Flare to develop innovative products to meet their needs.

Flare also recently supplied its Triwave i10 front-of-house system to Coca-Cola’s ‘Move to the Beat’ video featuring Mark Ronson and Katy B, widely broadcast in the run up to the London Olympics.

“At Flare we believe that nothing should come between the performer and the audience, and that this quality should resonate in the studio and smaller venues, as well as club, DJ and residential markets,” explains Flare’s business manager Kristin Hanson. “There should be no distortion, no resonance, no electronic correction and no need to decide between point source or line array.”

As a result of the new direction, the PA hire side of the business, Purple Audio Limited, will close later this year to enable sole concentration on development of further product lines and technological innovations.

“In view of the extraordinary success of our product lines, it makes sense for Flare Audio to concentrate its activities on manufacturing and innovation in the wider audio market,” says Davies Roberts, company founder. “The time is right to focus resources on our growing product portfolio. Our experience in PA hire inspired us to create sound systems that connect artists with their audience through pure sound, offering market-leading clarity, control and tourability. We now want to develop those products yet further.”

To support this focus, Flare is currently building a network of rental partners. Audio professionals who would like to find out more about working with the brand should contact the team.

“We have already opened discussions with several interested rental companies and systems installers and are happy to hear from any audio professionals keen to learn more about and work with Flare brands,” says Roberts. “The great thing is our products speak for themselves; they’re innovative, sound phenomenal and are reliable. This is an exciting opportunity for rental partners and systems installers to gain a greater share of the growing market for Flare products.”

The refocused company direction is reflected in the company’s new website, www.flareaudio.com which offers demonstration opportunities for potential new distribution partners, as well as news and information on the company’s product line. There is also a registered user area for technical downloads.

Interested audio rental companies and distributors should contact Flare on +44 (0)1903 761000 or email: sales@flareaudio.com

About Flare Audio Limited

Flare Audio Limited designs and manufactures professional audio products and accessories at its headquarters in Lancing, West Sussex, UK. For performers, sound engineers and fans, the Flare Audio experience sets a new standard in sound quality, tourability, and control. Flare believes its products are uniquely positioned to provide the clearest sound available at a fraction of the size and weight of other leading products.

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