ENTTEC Expands Sales Team in North America and Australia

Lighting Industry Veteran Carl Spaulding and Business Development Pro Walter Terella Join ENTTEC

Melbourne – ENTTEC Pty Ltd. expanded its sales team to educate the industry on its growing product lines of both lighting control systems and new LED lighting solutions released last month.

Lighting industry veteran Carl Spaulding joins ENTTEC as its Sales Manager for the Northern Region, U.S. and Canada after working more than 10 years as a member of the BMI Supply sales team.

“ENTTEC has an extremely versatile range of products. I'm excited by the opportunities and infinite potential of the solutions ENTTEC provides,” Spaulding said. “With my experience in sales management as well as technical direction and manufacturing, I felt like ENTTEC was a natural fit.”

Prior and concurrent to his career in sales, Spaulding has been a Lighting Designer, Scenic Designer, Technical Director and a Master Electrician. Spaulding's background in both live production and systems integration makes him an excellent addition to the ENTTEC team.

Walter Terella was hired as the Business Development Manager for ENTTEC, having extensive sales experience working in the world mining and construction industries, most recently for TR Pty Ltd. MINECOM. Terella is a seasoned business development manager for local and international technical sales.

Terella's career began as an electronics technician, but later found his true interest was in creating sales within the electronics industry.

“The opportunity arose within ENTTEC where I saw my business development and sales expertise with start-up companies and products, together with what Nicholas Moreau (ENTTEC's Founder and Managing Director) was creating, was an exciting new beginning for me and for ENTTEC's new LED product line,” Terella said.

ENTTEC launched a new Web site in August — www.AlephLighting.com — to showcase its smart energy-efficient LED sources and the sophisticated control systems to harness them.

About ENTTEC Pty Ltd and ENTTEC Americas, LLC

ENTTEC Pty Ltd was founded in Melbourne, Australia in 1999 and has earned a reputation for designing and manufacturing innovative lighting control products that are both affordable and compatible with other systems. Since then, ENTTEC has created nearly 100 products, including the popular DMX USB Pro, groundbreaking RDM tools and DMXIS, winner of a 2009 Rock Our World Award. In 2009 ENTTEC introduced a creative line of LED lighting products and the sophisticated control systems to harness them. From LED strips and round fittings for indoor applications, to industrial-strength “light bars” for outdoor applications, ENTTEC has mastered both brightness and energy efficiency in this emerging market.

Due to the popularity of ENTTEC's products and in keeping with its policy of rapid customer service, ENTTEC opened an assembly and warehousing facility in Hillsborough, N.C. in 2010. ENTTEC Americas, LLC imports and distributes all ENTTEC products to the North American market.

For more information, go to www.AlephLighting.com or www.ENTTEC.com, or contact Jeremy Kumin, general manager of ENTTEC Americas, LLC at jkumin@enttec.com or (888) 454-5922 (U.S. voice and fax).

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