Elation Names Intellimix Canadian Distributor

LOS ANGELES – Elation Professional has appointed Montreal-based Intellimix Corporation as its exclusive Canadian distributor. Under the agreement, Intellimix will distribute Elation's professional lighting and control products to dealers, lighting installers, designers, rental houses and architectural clients throughout Canada.

Founded in 1996, Intellimix is a full-line lighting and audio distributor that has won numerous “Distributor of the Year” awards from its suppliers and is widely regarded as an industry leader. The company was one of the first in Canada to become involved with LED lighting. Its products have been used in many high-profile installations and projects, including the video set of Le Match des Étoiles, Canada's version of Dancing With The Stars.

“We are thrilled to have a company so highly regarded in the industry as Intellimix come on board as our Canadian distributor,” said Eric Loader, director of sales for Elation Professional. “With Intellimix's proven track record, product expertise and large customer base throughout Canada, they will make an outstanding addition to the Elation team. Their considerable experience with LED lighting in particular -- the fastest-growing area of our business – should help position Elation for major expansion in the Canadian market in the years ahead.”

Intellimix founder/president Steve Kosters agrees that his company and Elation have an excellent synergistic fit. “It is a great honor for us to be named Elation's Canadian distributor,” commented Kosters. “Elation is one of the most prominent brands out there, and now they're making great strides in becoming a leader in the LED market. We feel that we can truly complement their business, because we have an extensive background in LEDs, dating back to when they first started emerging in Canada about seven or eight years ago.”

Kosters believes that there is virtually no limit to the growth potential for Elation LED products in Canada. “The exciting thing about this is that LEDs are still an emerging market -- they're not just for nightclubs. The usage and application of LEDs can be anywhere from architectural buildings to outdoor displays to homes. Because of this, I see the market expanding for years to come.” Elation's new ELAR architectural line of IP-rated indoor/outdoor LED par cans, color washes, inground and underwater lighting fits in perfectly with this trend, Kosters added.

Another area where the two companies are perfectly aligned is in their customer service philosophy, Loader and Kosters agree. “Like Elation, we put the customer first,” said Kosters. “This means giving them the proper service and, if an issue ever does arise, taking care of it right away. Part of the reason why we've had increases every year is because we go out of our way to make sure the customer's happy.”

Kosters said that Intellimix will be debuting many new Elation products at the Music Industries Association of Canada (MIAC) Show in Toronto later this month. Among these will be the award-winning Impression LED moving head, which has been used on many major concert tours including No Doubt and Billy Joel/Elton John, as well as Elation's Design Spot 250 Pro hybrid spot/wash moving head and the Opti Tri Par tri-color LED par can. Intellimix will be exhibiting at Booth 401 at the MIAC show.

Intellimix Corporation can be reached at 514-457-9663 or www.intellimix.com. Or visit Intellimix's Booth 401 at the Music Industries Association of Canada (MIAC) Show.

Elation Professional can be reached at 866-245-6726 or visit www.elationlighting.com

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