TRIUS appointment is key to EAW EMEA growth and gives EAW broader and deeper German market presence
EAW®, a world leader in audio system solutions, announces the appointment of IbbenbÃ¼ren-based firm TRIUS Vertrieb GmbH & Co. KG as EAW's exclusive distributor for Germany. Effective immediately, TRIUS will handle distribution for EAW's products, interfacing with EAW's European Sales Director Sean Martin, EAW Application Support Group EMEA representative Moray McMillin and other key members of EAW's team in Europe. The announcement was made by Jeffrey Cox, V.P. Pro Audio, on Wednesday, March 24, 2010, at the Musikmesse Show in Frankfurt, and further underscores EAW's ongoing commitment to the German market.
For over two decades, TRIUS has been a German leader in the worlds of live sound/touring, installations, recording and M.I., having established itself through consistent and comprehensive sales results for several of the industry's major brands. The TRIUS organization has respective specialized departments for sales and support, service and technology, marketing and IT, and logistics. The company's infrastructure, innovative sales approach and decades of practical experience make them the ideal choice for EAW distribution in Germany.
Kai Boeckmann, TRIUS Manager Director, stated, “TRIUS has been a German market leader for several decades, having built successful business relationships throughout the region, and we look forward to using our experience and contacts to lead EAW's sales initiatives in Germany. EAW produces high-quality products, and with their manufacturing facilities and European warehouse, they are in a position to offer highly price-competitive speaker models with a short delivery time. For these reasons, EAW fits perfectly in our client portfolio, and will help TRIUS maintain our status as a go-to full line supplier, both for rental companies and installers.”
“TRIUS is one of Germany's largest and most prestigious distributors for pro audio products, and we are excited to have them exercise their top-tier position in the region's marketplace and act as a key member of our EAW team in Germany,” stated Sean Martin, “With several new and innovative EAW products hitting the market this year, we look forward to utilizing TRIUS's expertise in Germany's pro audio market to enhance and expand EAW's presence in the region.”
For more information, please visit www.eaw.com.