William Anderson to Drive Integrated Marketing & Brand Strategies
New York, NY – Drape Kings, a full service provider of drapes for all types of events, is pleased to announce the addition of William Anderson to its team as Director of Marketing. He will be responsible for developing corporate-wide marketing and branding initiatives, and will be involved with the company's expansion strategy.
“We're excited that William is joining the team at Drape Kings at a pivotal point in our growth,” said Dru Whitacre, Drape Kings President and Founder. “William's proven track record of building creative and successful campaigns while establishing and promoting brand equity will help build a long-term marketing plan while focusing on our current expansion to the Washington, DC area.”
Anderson brings a strong marketing background from his experience in the investment banking and technology industries. Most recently, he worked with an enterprise software development firm, where he held the role of VP, Marketing while overseeing product sales and development.
“We are seeing a substantial growth in the event drapery business, and we felt it was an appropriate time to bring in a senior-level marketing person to focus on increasing our brand awareness,” said Kevin Goodrich, Drape Kings Vice President. “William's experience in managing fast-paced environments will be a valuable asset to our team.”
In addition to his marketing responsibilities, Anderson will be responsible for all media requests. He will be based out of the company's New York metro office.
About Drape Kings
Drape Kings is a New York Metro based company that provides pipe and drape for events to Decor Managers, Event Designers, Venue Planners, Corporations, and Non-Profit Organizations. Since 1996, Drape Kings has consistently delivered the highest quality pipe and drape solutions for rent and sale to complement all types of events, both large and small. Selected events include President Obama's Democratic Fund Raiser at the St. Regis Hotel, Nike's unveiling of the USA World Cup 2010 Uniforms, and The Robin Hood Foundation Ball at the Javitz Center.
Drape Kings is a privately held company with offices in New York, NY and Washington, DC.
For more information on Drape Kings, please call 888.DRAPE.ME or visit www.drapekings.com.