Daktronics, GoVision Team Up for Three St. Louis Events Featuring Massive Mobile Video Screens

BROOKINGS, S.D. – July 8, 2009 – Daktronics Inc. (Nasdaq-DAKT) announced today that three major Saint Louis, Mo. events, including an All-Star Charity Concert featuring Sheryl Crow, will be broadcast on the most technologically advanced varieties of Daktronics giant high-resolution LED screens, ensuring each of the thousands of expected attendees catch a great view of the festivities.

GoVision LP (www.jumbo.tv), one of the nation's premier suppliers of turnkey mobile LED units and customized modular LED walls will supply the huge Daktronics video screens and related production elements. GoVision recently captured global attention with its jumbo LED units perched on the U.S. Capitol steps during President Barack Obama's inauguration ceremony.

"It is always a pleasure working with GoVision, they are a leading rental company that excels in putting the best service and technology in the industry forward to please their clients," said Myron Linde, Daktronics mobile and modular sales manager. “From high-profile projects like the Presidential Inauguration to exciting events like the Fair St. Louis, GoVision creates an engaging setting for all attendees."

The fun started July 3-4 at the annual Fair Saint Louis…LIVE On the Levee music festival, where GoVision's truck-mounted super screen, dubbed "GoBigger," was positioned under the Gateway Arch, giving crowds a dazzling view of featured acts including Counting Crows, Train as well as “tween” stars Nat and Alex Wolff. GoBigger, the world's first and largest high-definition mobile video screen features a massive 19' x 33' Daktronics widescreen LED configuration and spectacular HD resolution.

This weekend, two 12' x 20' Daktronics PST-12HD modular LED displays will broadcast the 2009 Major League Baseball All-Star Charity Concert presented by Pepsi, featuring nine-time Grammy Award winner Sheryl Crow. GoVision is constructing the modular video wall and providing the high-definition camera equipment and crew to shoot the event, which will also be held at the Jefferson National Expansion Memorial in St. Louis, Mo.

The free concert will be the culmination of a day-long celebration of baseball history and will include a $1 million donation by Major League Baseball to Crow's “Stand Up To Cancer” foundation. The show, beginning at 8:00 p.m. CT on Saturday, July 11, will be preceded by the St. Louis Cardinals vs. Chicago Cubs game on FOX, which will air live on the big screens under the Gateway Arch.

Creative Producers Group CPG of St. Louis, which was hired by both Fair Saint Louis and Major League Baseball to facilitate the two musical events, selected GoVision to provide the screens and on-site video production.

"GoVision always does a fantastic job for us, not only by providing their world-class video equipment, but handling the cameras and back-end production as well," said Dennis Moore, vice president of production operations for CPG. "I know we can count on their team to handle all our needs from soup to nuts, with complete attention to every little detail."

The third event will be held in conjunction with the 2009 State Farm® Home Run Derby® during the Major League Baseball All-Star Game, where fans will attempt to hit home runs out of a replica ballpark adjacent to Busch Stadium. GoVision's “GoBig” unit – a 9'x16' Daktronics screen – and production crew will capture the would-be sluggers along with MLB game action and All Star festivities throughout the July 11-14.

"We're pleased to play such a high-visibility role at these three huge events in St. Louis," said Chris Curtis, CEO of GoVision. "We know how important it is to give concert-goers a great view of their favorite performers on stage. They and the folks at the home-run challenge will really appreciate the size and brilliant high-def resolution of our screens."

The Marketing Arm, a Dallas-based promotions agency, selected GoVision to support State Farm's home-run fan event.

"It's a simple choice, really, when it comes to rolling out the big screens, " said Kyle Boughton, Operations Coordinator for The Marketing Arm. "GoVision is tops in the business, and the first call we make when we want to incorporate an oversized video element at our events."

About GoVisionâ„¢

GoVision L.P. (www.jumbo.tv) provides affordable day or night, larger-than-life video broadcast for outdoor and indoor events nationwide through state-of-the-art LED walls and a fleet of custom-built mobile units. GoVision's fleet ranges from GoBigger, the world's largest mobile high-definition LED screen, to GoTron, a 9' x 12' screen perfect for events with smaller crowds and budgets, and everything in between. GoVision has had a prominent role in countless national events, including the 55th (Bush) and 56th (Obama) Presidential Inaugurations, the Breeders' Cup, Olympic Torch Relay, Dallas Cowboys halftime shows and Lance Armstrong's Ride for the Roses. The Keller, Texas-based company is the screen provider of the NCAA Final Four, Texas Motor Speedway, the University of Oklahoma and San Jose State football teams and several PGA tournaments.

About Daktronics

Daktronics is recognized as the world's leading provider for full-color LED video systems. Such Daktronics systems, used in both modular and fixed-installation applications, feature a host of patented manufacturing, image processing and control system techniques and technologies that provide it a significant competitive advantage in the LED video marketplace. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world's leading provider of large screen LED video display systems. For more information, visit the company's Web site at www.daktronics.com.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the company's expectations or beliefs concerning future events, which could materially affect company performance in the future. The company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts and other risks noted in the company's Securities and Exchange Commission filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:

DAKTRONICS MEDIA RELATIONS:

Joni Diekmann

Mobile & Modular Marketing

Tel (605) 691-3639

e-mail jdiekma@daktronics.com

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