CEDAR RAPIDS, IA, April 7, 2009 — Understand your brand value, use market research to generate and target leads, and integrate your marketing and branding to build a better business. The first module of NSCA's Power Marketing Toolkit, “Marketing Research & Planning,” is now available.
Branding is often related to products, not services. This first installment of NSCA's Power Marketing Toolkit provides simple and easy steps to realize the significance of branding services as a systems contractor.
“Understanding brand value, identity and image are important steps to take before research and planning,” said Craig Park, FSMPS, Assoc. AIA, vice president and chief marketing officer for LEO A DALY, and author of the Toolkit. “Market research and data gathering can then provide you with the sources that will provide the greatest impact on your targeted customers.”
This module provides the basics of market research and creating a marketing plan, but also assists in defining and targeting markets, and gauging a company's perception.
“Combining the strength of your company's existing brand with the power of your NSCA membership can give you an advantage over your competitors,” said Jodi Montgomery, NSCA senior director of member services.
The Power Marketing Toolkit was developed to help industry companies maximize their marketing research, communications, public relations, sales and business development strategies. Five modules — packed with best practices to build the brand image, client relationships and business opportunities of industry companies — will be released for purchase every few weeks now through InfoComm 09. Modules include:
• Part 1: Marketing Research & Planning
• Part 2: The Power of Public Relations
Scheduled for release April 14, 2009.
• Part 3: Client Relationship Development
Scheduled for release May 5, 2009.
• Part 4: Effective Marketing Collateral
Scheduled for release May 26, 2009.
• Part 5: Information Management
Scheduled for release June 16, 2009.
Also available for purchase is a subscription to the online Power Marketing Toolkit Resource Center, which provides access to more than 35 marketing templates, tools, checklists schedules and more.
Visit www.nsca.org/marketingtoolkit to learn more.
NSCA is the leading not-for-profit association representing the commercial electronic systems industry. With more than 2,500 member companies worldwide, the National Systems Contractors Association is a powerful advocate of all who work within the low-voltage industry, including systems contractors/integrators, product manufacturers, consultants, sales representatives, architects, specifying engineers and other allied professionals. NSCA is dedicated to serving contractor members and all channel stakeholders through education, advocacy, outreach and member services. NSCA University offers a variety of courses on topics such as project management, business, sales, design and technical knowledge. Courses are delivered through a variety of methods including conferences, regional trainings, online learning and webinars. NSCA works in conjunction with a variety of industry partners to provide relevant and meaningful education and certification programs. It also provides leading industry research and market intelligence, insurance solutions, the industry's most comprehensive manual of practice, Essentials of Systems Integrationâ„¢ and other business tools. For more information, visit www.nsca.org.
Director of Government Affairs and Industry Outreach