Belgrade open house draws large crowd

Last month, ETC's Serbian distributor Studio Berar welcomed over 600 visitors to an open house at Belgrade's BelExpo Center.

ETC Regional Manager for Southern Europe Fulvio Cotogni and Field Project Coordinator Davide Gabbani presented a full range of equipment, including Congo, Eos and SmartFade lighting control families, Selador LED luminaires and Source Four automated and conventional fixtures.

Belgrade open house; photo credit: Studio BerarWe were both surprised and impressed by the number of people who came to the daylong event, says Cotogni. We gave hands-on product demonstrations to professionals from across the industry, including freelancers, rental companies and TV studios. In fact, one conversation led directly to an order for Selador luminaires for a television studio in Bosnia.

The event encompassed Studio Berar's entire product range, so visitors were able to see video and audio products, as well as lighting. There were also a number of workshops where visitors could discuss the latest industry developments. Studio Berar's executive manager Slobodan Većkalov says: We had an extremely positive response from all our exhibitors, and the open house will certainly be repeated. The event demonstrated to our customers the support that they can expect from us, both before and after sales.

Photo credit: Studio Berar

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