AO North America Looks to Guitar Center Pro For Wireless Mics

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— Medical education provider AO North America needed to completely update its wireless microphone systems for its lecture halls, and GC Pro stepped up with the right product on the correct frequency —

— AONA is the latest of a growing number of corporate clients to whom GC Pro is bringing its expertise —

Even as it continues to service the evolving music recording industry sector, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, is developing a deep and expanding relationship with a growing number of corporate clients that require professional audio products and services. Serving clients in sectors ranging from defense to medicine to video gaming, GC Pro is taking a proactive stance and working with corporate clients who can benefit from their expertise, pricing power and depth of product.

One example of this is the recent sale by the Chicago GC Pro location of 21 Shure wireless UR4D wireless microphone systems to AO North America (AONA). AONA's main mission is to develop and support graduate and post-graduate education within orthopedics, craniomaxillofacial, spine and veterinary surgical specialties. Medical education requires optimal interaction between faculty and students, and wireless microphones offer the Foundation the greatest amount of flexibility and ease of setup for their courses that take place across North America. However, the Foundation's existing wireless microphone infrastructure had been rendered obsolete by the changes in the RF spectrum earlier this year. It needed a completely new system, and GC Pro was ready to make that happen.

There are four specialties, and nine of the Shure wireless systems were placed in the largest one, dedicated to spine surgery, according to Craig Rathwell, Audio Engineer for AONA. “I'd used Guitar Center as a resource in the past for many purchases, but this was my first encounter with GC Pro,” Rathwell recalls. “I knew what I was looking for in terms of wireless systems, and I did a lot of checking. Also, the service was really there: I had to reconfigure the order a number of times so there was a massive amount of emails going back and forth between me, the AONA Foundation and GC Pro, and GC Pro was able to stay right on top of every change. It was an excellent experience all around.”

Rathwell also credits that Dan Scalpone, Senior Account Manager at the GC Pro Chicago location, for being especially helpful. Notes Scalpone, “We knew what Craig was looking for, and we also knew how to set him up.” Scalpone also says that this reveals another layer of GC Pro's ability to service a multitude of client types. “The recording studio market is challenging right now, and though we continue to service them with the best gear and the best prices, we're actively developing our interaction with the corporate audio market,” he explains. “We can offer them the same high level of service, expertise and selection that we do with studio clients. Corporate customers have their own set of expectations. We're sensitive to that and we adapt to it. Whoever needs anything audio, we can do it and do it right.”

For more information, please visit www.gcpro.com.

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