The Toyota Prius has always been iconographic, representing the green initiative and unprecedented engineering of the world’s largest automaker. UVLD was thrilled to collaborate with O2 Creative Solutions and the George P Johnson company to handle the press reveal of the newest model, the plug-in Hybrid titled the Prius Prime.
UVLD was thrilled to be part of Drury Design Dynamics‘ team on IBM InterConnect 2016, held February 21 – 25 at the MGM Grand and Mandalay Bay in Las Vegas. UVLD has been part of this team for over a decade, and we’ve seen this show blossom from a small users’ symposium to the premier cloud and mobile conference it is today.
Acura of North America announced its lineup of new 2016 vehicles at their annual national dealer meeting. While the luxury automaker had a lot to show and a lot to be proud of, the buzz of the event was the reveal of the new Acura NSX. The NSX is a groundbreaking vehicle at the pinnacle of luxury and performance.
For AT&T's Mobile & Business Solutions Leadership kickoff at the Gaylord Texan, executive producer Michael Nichols of New World Production Group brought on UVLD to join Q2Cue's team as lighting designers. With John Ingram laying out the design, Greg Cohen and Matt Webb served as designers in the main tent, where set designer Gary Cooper transformed a brutal convention hall into a forest.
For Buick’s reveal of their ground breaking concept car — the Avista — producer Aquilla Productions called upon UVLD’s Cameron Yeary to deliver content on a challenging geometry: a circular cone of video above a stage set in the round. Set Designer Patrick Fahey came up with an amazing design which was treated with 6 projectors spaced out in a circle at 60-degree increments.
Lexus has an incredible concept car to show, and they chose the Detroit autoshow to do it. It couldn’t have been better received or presented at a more appropriate venue. Taking over the real estate of the Toyota booth, the space was transformed into a theatre with outstanding media and design from O2 Creative Solutions and lighting design provided by UVLD.