Gregory Cohen

Gregory
Cohen
Articles
Bicoastal Excitement With Buick
UVLD was thrilled to be invited by inVNT to design the lighting for a unique experiential event. Members of the automotive community picked up a Buick at the airport and then drove through the countryside, getting a sense of the handling of the car and becoming familiar with the interior. To be sure, it was a great chance to see the product innovations hands-on without the frenetic distractions so often present at the autoshow.
Meeting Expectations 
Executive producer David Kenyon, SVP of Production for LEO Events, hired UVLD to help design the Walmart Shareholders 2016 Meeting.
Hulu Upfront 2016
UVLD was asked to join Valencia Production Partners' team as the lighting designer for the Hulu Upfront, our third year on this project. This is an amazing team of production professionals lead by executive producers Jim Piccirillo and Erin Phibbs. This year, we moved to the somewhat-less-than-intmate theatre at Madison Square Garden. Production Glue held it all together both as technical directors and staging supervisors.
Holy Cross Gala
The College of Holy Cross kicked off Become More: Campaign for the Future of Holy Cross with a celebratory dinner for donors produced by Educe, a leading agency specializing in creative event strategy and production for higher education.
MIT 100 Years In Cambridge
On May 7, the Massachusetts Institute of Technology celebrated the centennial Moving Day, marking the day that Boston Tech crossed the Charles River to Cambridge, officially becoming MIT. Longtime friend, producer and scenic designer Peter Agoos asked UVLD's John Ingram to light the evening’s outdoor pageant, capping a weekend of activities celebrating the anniversary. John enlisted the expertise of LD David Rees to collaborate.
Toyota Prius Prime Launch At The New York Autoshow 1
The Toyota Prius has always been iconographic, representing the green initiative and unprecedented engineering of the world’s largest automaker. UVLD was thrilled to collaborate with O2 Creative Solutions and the George P Johnson company to handle the press reveal of the newest model, the plug-in Hybrid titled the Prius Prime.
InterConnect 2016
UVLD was thrilled to be part of Drury Design Dynamics‘ team on IBM InterConnect 2016, held February 21 – 25 at the MGM Grand and Mandalay Bay in Las Vegas. UVLD has been part of this team for over a decade, and we’ve seen this show blossom from a small users’ symposium to the premier cloud and mobile conference it is today.
Lighting Acura Dealer Meeting 2016
Acura of North America announced its lineup of new 2016 vehicles at their annual national dealer meeting. While the luxury automaker had a lot to show and a lot to be proud of, the buzz of the event was the reveal of the new Acura NSX. The NSX is a groundbreaking vehicle at the pinnacle of luxury and performance.
UVLD Joins AT&T In Dallas
For AT&T's Mobile & Business Solutions Leadership kickoff at the Gaylord Texan, executive producer Michael Nichols of New World Production Group brought on UVLD to join Q2Cue's team as lighting designers. With John Ingram laying out the design, Greg Cohen and Matt Webb served as designers in the main tent, where set designer Gary Cooper transformed a brutal convention hall into a forest.
UVLD Tackles Buick Launch
For Buick’s reveal of their ground breaking concept car — the Avista — producer Aquilla Productions called upon UVLD’s Cameron Yeary to deliver content on a challenging geometry: a circular cone of video above a stage set in the round. Set Designer Patrick Fahey came up with an amazing design which was treated with 6 projectors spaced out in a circle at 60-degree increments.
Lexus Press Event at the Detroit Auto Show 2016
Lexus has an incredible concept car to show, and they chose the Detroit autoshow to do it. It couldn’t have been better received or presented at a more appropriate venue. Taking over the real estate of the Toyota booth, the space was transformed into a theatre with outstanding media and design from O2 Creative Solutions and lighting design provided by UVLD.
Producers On Producing 
How the Head Honchos work with, and get the best show out of, their designers
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