JCDecaux recently unveiled a new London advertising landmark, exclusively designed by award-winning architects Foster and Partners. The M4 Tower, which is the first of its kind, is set to become a reference point for the cityâ€™s travelers and commuters. In a first for outdoor advertising, the structure is made almost entirely from special glass housing LEDs. Eighty James Thomas Engineeringâ€™s PixelArc fixtures are meticulously positioned inside the tower creating stunning full spectrum color ...
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