Christie Roadie 25K DLP® projectors are powering a spectacular display of artistic images upon a 100-foot diameter ferris wheel on Rio de Janeiro’s famous Copacabana Beach. A trio of stacked Roadie projectors deliver a total of 75,000 ANSI lumens to reach the wheel, located more than 154 feet away. The projectors rest on a 39-foot scaffolding tower constructed to resist the area’s high winds, which can reach up to 80 mph.

The Christie Roadie 25K projectors feature split-body design and lamp ballast for easy stacking and fast set-up. They each deliver 25,000 ANSI lumens, HD+ (2048 x 1080) resolution, and 10-bit image processing for the highest quality images. The 118-foot high ferris wheel holds up to 144 passengers and provides a “canvas” for the images that can be seen from miles away. The attraction includes two bars at the base of the structure that offer games, dancing, and dining.

The installation was constructed by ON Projecoes an audio/visual solutions provider in South America. Tieres Tavares, manager of ON Projecoes’ Miami office, notes that the company faced a number of challenges in constructing the display; in particular, erecting a temporary tower that could withstand the strong winds coming in from the bay, while also providing protection from the elements. He chose Christie projectors because of Christie’s excellent customer support record and the exceptional ruggedness and reliability of its products.

“Because of the location of the installation, it was important that we used quality projectors with a proven track record of performance,” explains Tavares. “Christie projectors have an excellent reputation in the industry for their ease of use, reliability, and low maintenance requirements. Christie also provides us with superior technical support. Their products are always our first choice for every installation.”

“ON Projecoes is recognized throughout South America as one of the most innovative audio visual display providers in the industry, with the ability to create unique, highly imaginative installations under the most challenging conditions,” notes Gary Fuller, vice president of Christie’s Business Products division. “We look forward to helping them continue to create stunning, award-winning visual displays that command attention.”

Commissioned by the international beer label, SKOL, the project is entitled “Olhar Redondo” (translated as “look around”) and is a tribute to Rio’s patron saint, Saint Sebastian. The exhibit runs through February 9, 2008. The images are from an exhibition created by Marcello Dantas, a graphic designer, documentary director and art director, who gathered videos from talented artists such as Daniela Ferrai, Gisella Motta, Carlos Nader, Leandro Lima, and Paula Fiuza.