The “Quartier des spectacles” entertainment district of downtown Montreal just got a little brighter, thanks to Photonic Dreams and lighting designer Axel Morgenthaler. Morgenthaler created a unique LED-effects installation, casting a glow on the sidewalks in front of five participating theatres. The goal was to create an easily distinguishable visual branding campaign aimed at the area’s pedestrian traffic. In addition, the design is also meant to showcase the technological innovation ...

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