XS Lighting & Sound, Inc. unveiled its latest retail digital signage (RDS) installation in Times Square for the Dallas BBQ restaurant, located on New York’s famed 42nd Street. Measuring 20’ high by 3’ thick, with giant letters each 3’ wide, the sign consists of 1,200 individual Color Kinetics iColor® MR g2 LED bulbs. To promote the eatery’s new 35,000sq.ft. space, David Mellina from Midtown Neon Sign Corporation contracted Dougie Lazer, principal designer and president of XS Lighting ...

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