2014 e-Luminate Festival Confirms Panasonic and Pulsar

The 2014 e-Luminate Festival - the UK’s first event designed to showcase the imaginative and inspirational potential of new art created using low carbon/energy efficient technology - is looking for more technical sponsors for its 2104 event.

This will be staged between the 12th and 23rd of February 2014 in Cambridge, UK. In its second year, e-Luminate is now under the Artistic Direction of projection specialist Ross Ashton, known for his work worldwide and his expertise in producing spectacular public art works.

It has also just been confirmed that leading entertainment technology brands Panasonic and Pulsar have come on-board.

Says Ashton, “e-Luminate provides a completely unique opportunity for brands, manufacturers and distributors to highlight all sorts of sound, lighting and video hardware and software products and enables artists to use these in new, exciting and inventive ways”.

He adds that e-Luminate are “Delighted” that Panasonic and Pulsar have committed to supporting the event. “To have companies of this calibre on-board already is a great testament to the importance of the Festival and its ambitions”.

Cambridge based Pulsar have been instrumental in popularising the use of LED technology in the entertainment and architainment sectors with the development of their ground-breaking Chroma range of LED fixtures. Pulsar featured heavily in the first e-luminate last year and are keen to be involved in their home town again this year.

Panasonic are also embracing the need to produce genuinely greener technology and now offer several ranges of smaller and more eco-friendly projectors that are expedient on power consumption, yet with no compromise on the brightness front.

Interactive lighting control specialists amBX are sponsoring e-Luminate for the second year running following a great response from their enthusiastic participation in last year’s inaugural event.

“I definitely want to find a moving light sponsor,” states Ashton, “Most moving light brands have at least one LED range … and this is an ideal chance for these to be utilised in a completely different and very cool way with stunning results! However, I see this festival to be about more than just lighting.  For example amBX are software specialists and many musical compositions take the theme of light as their inspiration. We are very keen to create works using audio and software solutions and are actively seeking companies which would like to showcase their products in a new artistic environment.”

It’s the intention to team artists up with technology partners enabling them to create a series of vibrant installations which can be enjoyed by the public for the duration of the festival.

It will also raise awareness of environmental challenges related to lighting and energy use;  encourage people to re-evaluate the role of lighting in their day-to-day living as well as for entertainment and fun … and emphasise the links between technology and creativity.

Several levels of sponsorship are available. For more information on sponsorship, please check http://e-luminatefestivals.co.uk/ or call Ross Ashton on +44 20 8293 4270

The Call for Artists to take part in e-Luminate Cambridge is open until August 15th. 

e-Luminate is a Community Interest Company created to open and sustain dialogue between arts, the community, art and technology and inspire people to adopt more energy saving and genuinely sustainable practices.

The series of fabulous new art installations that will feature at e-Luminate 2014 will be both spectacular and entertaining, showing technology literally ‘in a different light’.

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